This weekend the Zarraffa’s Coffee family descends on Cairns for our annual National Franchise Conference.

The four day trip includes a trip to Skybury’s Plantation – Australia’s oldest coffee farm and the Gala Dinner, where the big announcements of Franchisee, Rookie and Store of the Year will be made.

Finalists for Franchisee of the Year are Brendon & Judy Lord, the dynamic duo from Zarraffa’s Coffee Surfers Paradise, Danni, Merridee & Bert Savickas, the amazing trio from Zarraffa’s Coffee Benowa Gardens, and 2008 Franchisee of the year winners Brendon & Debbie Blakemore from Zarraffa’s Coffee Worongary who are in the running for the top gong again.

The award criteria focuses on quarterly store evaluations, business acumen,  consistency and mystery shopper reports, all elements that are crucial to the individually perfect cup of coffee!

Heading up the Rookie of the Year finals are Ralph & Denise Fioretti of Zarraffa’s Coffee Carseldine, Vanessa Xin, Tim Liu, Jeff Chan & Joyce Tan from Zarraffa’s Coffee Sunnybank and Sachin, Jaimin & Ekant Patel – Zarraffa’s Coffee Arana Hills. All three have been open for between 6 and twelve months and have achieved consistently high results in all areas of evaluation.

Whilst all stores will be vying for the new award of Store of the Year, which is based on quarterly store evaluation reports that encompass all aspects of the business.

We’ll update you next week with all the news from Cairns, including our newest award winners!