Queensland’s own Zarraffa’s Coffee took its place on BRW Fast Franchises list this week for the fifth consecutive year..jpg)
Zarraffa’s Coffee CEO and founder, Kenton Campbell, is thrilled to announce, Zarraffa’s Coffee has ranked 20th fastest growing franchise by Outlets (up from 35th place last year) and ranked 21st fastest growing franchise by Revenue (up from 29th place last year)!
The annual list, published in a special edition of Australia’s leading business magazine (in stores today, 24th February), identifies Australia's fastest growing franchise systems over the past 12 months.
CEO and founder, Kenton Campbell is elated with the recognition of his company’s efforts over the past half decade, attributing it to a strong commitment to his Franchisees.
“We opened 14 stores in the most recent qualifying period with a close eye on how each new store will impact on the health of our existing franchises. It’s my best tip for growth; worry about the franchisees you have now, not the ones you may have in the future”, said Mr Campbell.
A step toward a new business model has also reaped rewards, with Zarraffa’s Coffee now boasting five Drive Thru sites.
“Making our product more accessible to our time-poor customers has paid off with all five Drive Thru stores reporting healthy turnovers. By diversifying our franchise offering we are able to cater to more new business owners in a wide variety of locations.”
When asked what has been the most satisfying aspect of running his business to date, Mr Campbell said it was seeing a brand that was bigger than himself.
“Starting out 15 years ago with a $9,000 loan and a love of coffee, it’s a dream to see Zarraffa’s Coffee now run by people as passionate as myself.”
“To have 46 stores around Queensland and Franchisees and our staff working together to drive the business and the brand is very rewarding.”
And there is much more to come from the specialty coffee chain with Mr Campbell looking forward to inclusion on the BRW Fast Franchises list for years to come.
“Our expansion plans for the next 12 to 24 months are exciting from a company perspective and also for potential franchisees. Recognition by BRW and the like is firm reassurance that we are headed in the right direction and as always we are thrilled to be included.”